For this assignment, we were tasked with choosing a local restaurant to create a new brand for. We were asked to research competition and develop a project brief to help us shape the restaurant's identity. I chose to create a new identity for The High Hat, a local brunch restaurant. I wanted to give the brand a fun, quirky, and memorable style that would position the restaurant well against its many competitors. In addition to the logo and brand pattern, I developed the menu, business cards, letterhead, signage, t-shirts, to-go materials, and mugs.

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