The goal of this assignment was to create the identity for a fictitious coffee shop and bookstore called Lore Keepers. Based on the brand's goals, I created the following mission statement: "Lore Keepers’ aim is to unlock the talent of underrepresented authors and open the door of the literary world for everyone. The key symbol in the logo represents both this goal and the power of books to transport us into other worlds entirely." The project also included letterhead, business cards, a stylescape, and various merchandise/marketing items.

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